In 1906, Teresa Franzia, planted her first vineyard along the road to Yosemite. When Prohibition ended, the family rebuilt the winery brick by brick, barrel by barrel. After the war, the family’s new advertising slogan was “Make Friends with Franzia” and introduced a new generation to wine. Bringing joy to everyday life, Franzia, The World’s Most Popular Wine Brand™, for the past 18 consecutive years.
