Latta Long Liquor is located at 3177 Latta Road, in the Wegmans Plaza, Greece. New owners Gary Miller and Jim Sweeney purchased the wine and spirits store in 2014. Under the new ownership, the store recently remodeled, rearranged and updated with a new look, including new paint and carpeting.

Latta Long Liquor offers a full and expanding line of wines and spirits, domestic and imported. We have over 150 different New York State Wines in stock. For Holiday giving, we have a nice selection of Gift Sets available.

Customer Service is the key to the success of Latta Long Liquor. The current seven member staff has over 100 years combined experience in the retail Wine and Spirit Industry. Store manager Tom Weinstein has managed this store since it opened in 1989.

“I’ve worked here 26 years through three different owners. I really like the job because it is different everyday. I enjoy the regular customers, talking to, and helping all the customers with selection, hearing how they like the products and which ones are favorites. I keep up with the trends in the business through talking with the supplier’s representatives, customers and through trade magazines,” -Tom

Another great way to get customer feedback and to keep up with the latest products in the industry is through the hosting of Wine Tastings. Wine Tastings are held every Saturday from 4-7pm at Latta Long Liquor. Tom says,

“For each of our Wine Tastings, one of our product suppliers sends a representative to introduce new products, provide samples of current products and to get customer feedback about the wines tasted. The atmosphere is very casual. I help out with the customer choices, answer questions and learn about the products.”

With our convenient location and parking, knowledgeable staff, extensive inventory and ever expanding product offerings, Latta Long Liquor makes wine and spirit purchasing a pleasant experience. We will also fill special order requests!

Call (585) 227-9463 for more information.


(585) 227-9463 (wine)


3177 Latta Rd
Rochester, NY 14612

Next to Wegmans


Monday - Thursday: 9am - 9pm
Friday - Saturday: 8am - 9pm
Sunday: 12pm - 7pm

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